In traditional TV communication, the audience has relative initiative. When the TV program is switched to advertising, the public is more willing to change channels and subjectively avoid "advertising bombing", which weakens the effect of advertising information transmission to a certain extent. The audience can choose when to watch, see what, and change channels at any time, which is not ideal for advertising. The special media communication of outdoor LCD advertising machine, because of its uniqueness and compulsion, makes "monopoly" a big advantage.

Because the audience of the outdoor LCD advertising machine is in a relatively passive state of “moving”, there is basically no “remote control” selectivity for the preset communication content of the outdoor LCD advertising machine, and there is a certain preset good communication content. Must-see. This monopolistic spread of outdoor LCD advertising machines, although depriving the audience of the right to change channels at any time, but for those who are fixed to the commuters, it is conducive to cultivating the public to watch the same program of outdoor LCD advertising. And the consciousness or habit of advertising, from the psychological point of view, consumers in the mobile or riding state, the "nothing to do" free time will spontaneously let them search for more information, thus not against LCD The dissemination of information in advertisements, which is better for some pre-defined content (such as advertisements), so that the effect of advertisement communication can be guaranteed.