The traditional media is relatively fixed. Consumers have a lot of complaints about advertising. But no one can escape. They are passively accepting. It depends on who’s creative and who’s advertising. The content of advertising continues to sublimate, on the other hand, it is struggling to find a new carrier of communication, and the emergence of outdoor LCD advertising machines just solves this problem. Its vast audience is the most comprehensive consumer, so it is easier to get the attention of consumers, so that advertising is more in place and more influential.

First, the extremely high ad arrival rate can quickly and effectively launch advertising campaigns. Due to the special communication mode of LCD advertising, the wide dissemination channel can deliver advertising information to tens of thousands of people.

Second, compared with newspapers, radio stations and other media, the cost of video advertising (CMP) is relatively low, only a fraction of the cost of thousands of media such as newspapers and radio stations, which saves advertising expenses.

Third, compared with cable TV media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population is large, the media audience rate is high, and passengers are highly concerned.

Fourth, compared with outdoor advertising, it has stronger features such as readability, visibility and integrity of information dissemination.

Fifth, TV commercials have stronger stereoscopic features, more vivid colors, and more continuous movements. They are more advantageous than print ads, especially for brand image promotion.