In recent years, with the acceleration of China's urbanization process, urban commercial complexes including office, commercial, entertainment and other architectural functions have also blossomed in cities of all sizes in China. It is understood that as an inevitable outcome of urbanization in all countries of the world, the urban commercial complex not only carries the mission of all major cities to alleviate the depletion of land resources, but also creates a more comfortable space for local residents. In particular, part of the commercial area provides a great place for the entertainment consumption activities of the surrounding residents.
However, with the increase of urban commercial buildings and the prevalence of online shopping behavior, the market competition has become increasingly fierce. Many commercial complexes that once had brilliant achievements have failed to keep up with the development of the times. In this context, many operating units have turned their attention to overseas, and have begun to actively introduce the concept of foreign commercial space intelligence, using Internet technology, outdoor advertising machine display terminals and other software and hardware terminal equipment to upgrade the commercial space service experience, and in resource integration, upgrade In terms of operational efficiency, etc., they have achieved fruitful results and become a heavy weapon for relevant operating units to enhance their competitiveness.
According to China's outdoor commercial standards setter, well-known outdoor LCD display manufacturer, Leopard Gathering, outdoor advertising machines, especially the high-bright outdoor advertising machine with touch screen function, whether it is service to settle in the business, or service to come to shopping and leisure Consumers, their functional value is eye-catching. Due to the powerful multimedia display and interactive functions of the related products, the operating unit can use the related equipment to provide more value-added services for the settled merchants, such as business event promotion, business address navigation, etc., which not only improves the income-generating capacity of the operating unit, but also Can help cooperative merchants improve their ability to acquire customers and increase store sales.
For the consumer, the outdoor advertising machine terminal can quickly obtain practical information such as the business address and the preferential activity, so that it is convenient for the user to reasonably plan the shopping route and save the shopping time. In your spare time, you can watch video programs on the advertising machine, even play games, etc., and have a good time.
Especially during the holidays, commercial space, as the main place for people's leisure consumption, will inevitably attract a large number of consumers to stay, which leads to the full commercial space, even the surrounding areas are overcrowded. In order to ensure the comfort of the shopping environment, the management unit can also use the outdoor advertising machine display terminal distributed around the shopping mall space and the indoor eye-catching position to display the security reminder notice and display the crowd-distributed area to guide the consumers to plan the shopping activities reasonably. The route is to achieve the purpose of improving the shopping experience of the mall.
In addition, because the urban commercial complex usually has a large parking lot, the intelligent parking lot guidance system based on the outdoor high-light advertising machine can provide parking space vacancy distribution, parking notice reminders, and even replace the staff to complete the parking fee collection and other work. That provides customers with an intelligent parking service experience, and saves labor costs for operating units!
It is reported that it is precisely because of the huge role of outdoor advertising display terminals in the commercial space and other fields, and is sought after by many commercial space operators. It is worth mentioning that, because different city commercial complexes have their own space design concepts and customer service concepts, in order to maximize the value of the introduced intelligent display system, it is often preferred to customize the exclusive outdoor advertising machine display terminal solution.